Personally, I have always paid particular attention to an extremely important area such as the eye contour. For me, it is essential to take great care of this area of the face, as one communicates with their gaze.
The first beauty treatments dedicated to this delicate area of the face come from ancient Egypt, among the greatest producers of creams and ointments stored in precious jars and made with valuable raw materials from the Nile Delta.
For the Egyptians, but especially for the pharaohs' wives, the eyes were indeed the most important part of the body and the ultimate expression of the soul. Suffice it to say that depending on the makeup reserved for this part of the face, one's social status was determined.
To combat wrinkles (even in the periorbital area), they would spread a mixture of creams based on natron, alabaster, honey, beeswax, and olive oil mixed with sea salt on their face and the rest of their body. To counteract skin sagging, however, they applied a cream composed of beeswax, frankincense, olive oil mixed with fresh milk for six consecutive days.

The periorbital area, which is the area surrounding the eye, is characterized by fragile, delicate, and sensitive skin. The skin in this particular part of the face has a particularly thin epithelium, with a thickness of about 0.004 mm (which in other areas reaches up to 1 mm), regulated by about 22 muscles.
For this reason, this area should be treated differently and with specific but above all suitable products.
I take care of the area around the eye morning and evening, which is particularly delicate, especially with advancing age, to avoid the appearance of expression lines or various imperfections.
Eye bags and dark circles: how to eliminate them?
Eye bags are often confused with swelling due to stress, fatigue, lack of sleep, allergies, and reduced fluid drainage caused by poor microcirculation.
True eye bags, on the other hand, are nothing more than an excess of fat sometimes due to genetic and constitutional predisposition, which very often requires surgery. Alternatively, creams for these latter problems can certainly have a preventive and well-being maintenance function for this area.
Hollow, sunken eyes, grayish-blue color: what a disaster! This, unfortunately, is how dark circles appear, due to vascular and microcirculation problems or, sometimes, to fatigue and anemia.

In the 1960s, the first specific cosmetics for the eye contour were created, and over the years, the offer of such products has definitely increased.
As a pharmacist, I believe that a cream to be applied near a delicate area like the eyes should not be toxic, chemical, or contain synthetic perfumes, water-soluble pigments, and preservatives.
For this reason, the choice of raw materials used is important for us at Alkemy.
The perfect beauty routine for your eye contour
With the tip of your ring finger (the finger that exerts the right pressure, because it has very light musculature) take a small amount of eye contour cream, spread it also on the tip of the other ring finger, and apply it at the height of the bone beneath the eye, from the inside outwards. Gently pat the product to promote fluid drainage in this area, to reduce swelling and open up the gaze.
By gently touching the bone located under the eye, always from the inside outwards and upwards (also involving the mobile eyelids, which are often dry and parched), dark circles are reduced, and microcirculation is stimulated, as is tissue oxygenation.
To avoid damaging this delicate area of the face, it is also important to always remember to protect your eyes from the sun throughout the year: never forget to wear sunglasses at the beach, in the mountains, and on all occasions when the radiation is more intense and you spend more time outdoors.
Here's a small trick for when you need to decongest pronounced and marked swelling: slightly wet a small ice cube under running water and pass it over the affected area, which will begin to deflate.
Rich in vitamins A and K, hyaluronic acid, magnesium, potassium, and iron, they naturally eliminate excess fluids in the periorbital area and combat dark circles.
Phosphatidylinositol, present in large quantities in Euglena gracilis, is a decongestant par excellence for swelling and edema, while phycoerythrin contained in Red Alga gel (which photosynthesizes up to 180 meters underwater) deeply hydrates and nourishes, repairing the periorbital area and the rest of the face oval.