{"title":"Pure","description":"\u003cp\u003eAlkemy's Pure line contains all the potential of pure concentrated active ingredients of 100% natural origin. The products can be used alone or mixed with your usual skincare treatments in the palm of your hand; applying them nourishes and repairs while protecting the skin.\u003c\/p\u003e","products":[{"product_id":"attivo-puro-di-azelaico","title":"Pure Azelaic","description":"\u003cp\u003e\u003cstrong\u003e1.1 Pure Active Azelaic Serum\u003c\/strong\u003e is an active complex that combines the sebum-regulating action of azelaic acid with the soothing properties of glycine. It helps target blemishes and enlarged pores, refines skin texture and leaves the complexion looking even, toned and radiant.\u003cbr\u003e\nIdeal for oily, impure or uneven skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\nApply 2–3 drops to cleansed skin, morning and\/or evening.\u003cbr\u003e\nMassage until fully absorbed or blend it with your usual skincare treatments.\u003cbr\u003e\nA mild tingling sensation may occur — a sign of the formula at work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAzelaic acid + glycine for rebalancing action\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves tone, hydration and radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for impure skin and imperfections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDermatologically tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from parabens, petrolatum, paraffin and silicones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural cosmetics | Made in Italy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e15 ml bottle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExternal use only\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"alkemy","offers":[{"title":"Default Title","offer_id":40772143874203,"sku":"8 051013 010243","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6275\/2411\/files\/1.1PureAzelaic_1800x1800_6f752aa0-bc7b-476b-8ba3-53d2daa3b4d4.jpg?v=1773323599"},{"product_id":"attivo-puro-di-collagene","title":"Pure Collagen","description":"\u003cp data-start=\"73\" data-end=\"371\"\u003e\u003cstrong data-start=\"73\" data-end=\"107\"\u003e1.0 Pure Active Collagen Serum\u003c\/strong\u003e is an intensive treatment made with pure collagen, designed to deeply hydrate the skin and visibly soften fine lines and wrinkles. Its light, silky texture works on both the length and depth of expression lines, leaving the skin smoother, softer and more radiant.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"569\"\u003e\u003cstrong data-start=\"373\" data-end=\"387\"\u003eHow to use\u003c\/strong\u003e\u003cbr data-start=\"387\" data-end=\"390\"\u003e\nApply 2–3 drops morning and\/or evening to cleansed skin.\u003cbr data-start=\"446\" data-end=\"449\"\u003e\nMassage with circular motions until fully absorbed, or mix it with your usual treatments to enhance their effectiveness.\u003c\/p\u003e\n\u003cp data-start=\"571\" data-end=\"593\"\u003e\u003cstrong data-start=\"571\" data-end=\"593\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"595\" data-end=\"898\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-start=\"595\" data-end=\"634\"\u003e\n\u003cp data-start=\"597\" data-end=\"634\"\u003ePure collagen with smoothing action\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"635\" data-end=\"678\"\u003e\n\u003cp data-start=\"637\" data-end=\"678\"\u003eHydrates, firms and improves elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"736\"\u003e\n\u003cp data-start=\"681\" data-end=\"736\"\u003eSuitable for all skin types, including sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"737\" data-end=\"764\"\u003e\n\u003cp data-start=\"739\" data-end=\"764\"\u003eDermatologically tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"765\" data-end=\"823\"\u003e\n\u003cp data-start=\"767\" data-end=\"823\"\u003eFree from parabens, petrolatum, paraffin and silicones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"824\" data-end=\"861\"\u003e\n\u003cp data-start=\"826\" data-end=\"861\"\u003eNatural cosmetics | Made in Italy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"862\" data-end=\"878\"\u003e\n\u003cp data-start=\"864\" data-end=\"878\"\u003e15 ml bottle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"879\" data-end=\"898\" data-is-last-node=\"\"\u003e\n\u003cp data-start=\"881\" data-end=\"898\" data-is-last-node=\"\"\u003eExternal use only\u003c\/p\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"alkemy","offers":[{"title":"Default Title","offer_id":40772152328347,"sku":"8 051013 010199","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6275\/2411\/files\/1.0PureCollagen_1800x1800_03adb013-7d60-4553-8e81-605acc086e3d.jpg?v=1708954203"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6275\/2411\/collections\/51186098402_960784424e_c.jpg?v=1679670295","url":"https:\/\/alkemy.beauty\/en\/collections\/puri-linea-1.oembed","provider":"alkemy","version":"1.0","type":"link"}